The Right Label is Articulating and Delivers a Simple Brand Promise

Our staff chipped in on this quick read regarding a Simple Brand Promise. Read on …

Articulating and delivering a simple brand promise can be difficult when you are trying to establish your company. You want to feed a need and satisfy a desire at the same time. This is something most customers are looking for when they make a purchase. 

Keep Focused

As companies and organizations grow, brand promises may become diluted and distract from the original idea. Not only is this dangerous territory, but it tends to confuse your customers. It results in lost profit and decreased visibility. 

In many cases, these problems arise because the business is trying to capture a wide range of markets instead of concentrating on their core audience. Always keep your main products in mind in order to stay focused on your promise to deliver quality. Whether you create craft beers and hard ciders or wines and juices, look at your labels closely to make sure they carry the right message to your customers. Hiring specialists for the job can help you hit ground running. 

Simple, Effective Labels 

An effective brand stewardship delivers your message while presenting it to your customers is an entertaining format. Keep it simple and direct, this will prevent your ideas from getting lost in busy labeling. Professional designs can embellish everything from your cans to the tap handles. They will get your message in front of customers in a variety of locations. 

The easiest way to meet your brand promise is to make the message clear with direct labeling on your website and in your marketing tools. Everything from your swag and sign to the napkins and placemats should work together to identify your product and your message. This identifies you the minute they see your logo.  Contact us to discuss how to keep your message from wandering and deliver on your promises.