Tag Archives: simple

The Right Label is Articulating and Delivers a Simple Brand Promise

The Right Label is Articulating and Delivers a Simple Brand Promise

Our staff chipped in on this quick read regarding a Simple Brand Promise. Read on …

Articulating and delivering a simple brand promise can be difficult when you are trying to establish your company. You want to feed a need and satisfy a desire at the same time. This is something most customers are looking for when they make a purchase. 

Keep Focused

As companies and organizations grow, brand promises may become diluted and distract from the original idea. Not only is this dangerous territory, but it tends to confuse your customers. It results in lost profit and decreased visibility. 

In many cases, these problems arise because the business is trying to capture a wide range of markets instead of concentrating on their core audience. Always keep your main products in mind in order to stay focused on your promise to deliver quality. Whether you create craft beers and hard ciders or wines and juices, look at your labels closely to make sure they carry the right message to your customers. Hiring specialists for the job can help you hit ground running. 

Simple, Effective Labels 

An effective brand stewardship delivers your message while presenting it to your customers is an entertaining format. Keep it simple and direct, this will prevent your ideas from getting lost in busy labeling. Professional designs can embellish everything from your cans to the tap handles. They will get your message in front of customers in a variety of locations. 

The easiest way to meet your brand promise is to make the message clear with direct labeling on your website and in your marketing tools. Everything from your swag and sign to the napkins and placemats should work together to identify your product and your message. This identifies you the minute they see your logo.  Contact us to discuss how to keep your message from wandering and deliver on your promises.


Three Key Aspects of Unique and Purposeful Packaging Design

This week, MAD Contributor-Freak David Caissie gets wrapped up in some package design ideas.

Fiction: Most consumers make very informed choices during a shopping trip, having studied competitors and analyzed the benefits of each product very carefully. They thoroughly weigh the pros and cons of each brand and make the best choice suited to their individual needs.

Fact: Life is insanely busy for the average consumer! Most have stressful jobs, families, kids activities, social engagements, and plenty more on their plate literally every single day. There is simply no time to read labels in depth, analyze facts and figures, and make a fully informed decision on every product you buy. Studies prove that people actually do very little of this when they go shopping and usually make purchases based on things like color, style, and instinct more than anything else.

Properly understanding this level of consumer purchase behavior in itself is key to creating unique and purposeful packaging. Below you will find three more key aspects of this concept that contributes to overall better branding.

  1. Keep It Simple – We’re leaving off the last word to this classic marketing adage to not offend anyone out there with potentially thin skin. Simple design normally wins out over cluttered packaging and flashy symbols, colors, and other marketing jargon. Many package designers make the mistake of thinking they need something flashy to catch someone’s attention, but in reality its simplicity that customers desire most. People get yelled at often enough at work and even at home for the most part. They don’t need their products to be doing the same thing.
  2. Create Differentiation – It’s easy to confuse simplicity with conformity. There are simple ways of creating differentiation that don’t offend anyone and don’t come off as loud or confrontational. The use of cusps here is an excellent example. Cusps are clearly defined, sharp images around brand logos and other package shapes that tend to stick out in a customer’s mind. They are clear separators that people tend to remember as opposed to rounded, smoother images that eye tracking studies have shown people to merely gloss over without any sustained recognition.
  3. Emotional Attachment – Unique packaging creates an emotional attachment. It has something iconic or memorable in its design. There may be an image of a person with a particularly engaging smile or direct eye contact. The truth is that people gravitate toward the product they see as more of a reflection of their personality. Use this element in your package design effectively to create a unique bond with them.

“The Mad House” helps to build brand image and unique packaging design with a wide variety of clients. We value your business and offer a unique blend of refreshing creativity, decadent design, affordable pricing, and elite customer service. Please contact us today for more information.