Today, Cheryl Hosmer gets emotional about your brand. Read on …
It’s 2017: Position Your Brand With Emotional Equity
Update your brand by investing in its emotional equity. You’ve got tons of equity prebuilt into it already. Sweat equity. Financial equity. Social equity. Level up. It’s a brave new world out there and The Mad House has got the strategies and design know-how to help you explore it, conquer the monsters and keep your brand integrated and a consistent voice in the marketplace.
Position yourself deeply.
You’ve got your logo, your tagline, your go-to standards and your customer promises. But so does your competition. You don’t set yourself up to compete. You position your brand so it doesn’t have to compete. It’s the Karate Kid method–learn to fight so you don’t have to fight. Attach yourself emotionally to your customers by getting them in the place they care: what your brand adds to their lives. Get them to think about you. Think community service, memorable graphics and consumer lifestyle.
Who are you to your customers?
When they need your brand, can they smell it, taste it, feel it, desire it? It all builds emotional equity. It’s like attachment parenting. Keep your customers close and socially accessible so they will always look for you first.
Keep it simple.
Emotions are complex. Keep your message on point, clear, without ambiguity. Remember human nature. When you want something you figure out the easiest road to get it. We do that work for you so you can concentrate on getting your message, your brand, embedded into the hearts and minds of your customers.
Don’t keep your instincts in check. Let us help you explore your brand’s emotional equity. Level up. Dare to be provocative, mindful and excited about your brand’s future.