3 branding tips

3 Essential Branding Tips For Your Business

3 Essential Branding Tips For Your Business

Neal Litherland has 3 quick tips for branding your business. Read on…

Building a brand is hard, especially in a marketplace where everyone is trying to get noticed. With that kind of fierce competition, it’s important to avoid even the smallest of missteps when it comes to your branding decisions. If you’re looking for some stepping-stones to get you across the river, and into your audience’s face, though, here are three you should consider.

3 Essential Branding Tips For Your Business

Tip #1: Craft The Impression You Want Your Customers To Have

The most important part of branding is deciding how you want to be viewed by your customers. Ask what qualities you want to be associated with you. Do you want to be seen as adventurous? Reliable? Inexpensive? Pick what you want to be associated with, and then come up with a strategy to craft that image.

Tip #2: Bring Your Online and Offline Personas Into Harmony

Every business is online these days. We have websites, blogs, video channels, and dozens of social media pages. The important thing we have to remember is that who we are offline, and who we are online, need to be the same person in a branding sense. Customers who discover you online like the consistency of your in-person business feeling the same. The same is true of customers who find you in-person, and then interact with your company online.

Tip #3: Assume That Everything You Say, Or Do, Will Be On The Record

We live in the digital age, and that means everything we say or do is recorded somewhere. Every social media post, every video, and every email is on the record. So you need to treat your business the same way professional wrestlers used to act; if there’s an audience, you’re in persona. Keep your game face on all the time, and your brand will never suffer.

For more solid branding advice, all you have to do is contact us today!

 

 

Image: Vilmos Heim

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