Category Archives: Branding

Branding and Advertising as Part of a Start-Up Company’s Budget

Joshua Andrews writes this week on Branding and Advertising as Part of a Start-Up Company’s Budget. Read on …

Build it and they will come?

What comes to mind when you think of a start-up company’s budget? Maybe the first thing you think of is inventory. Having a product and enough money in the budget to supply that product to the public is certainly an important consideration, but is it the most important thing? What about equipment, or facilities? These are also things you cannot live without when it comes to starting a business but there is another important budget item that you do not want to overlook. You want to make sure you are leaving enough room in your budget for branding. 

First impressions count.

When you are starting a business, you are not just striving to sell a product or service, you are creating a brand. You are building your image. You want to make sure your image is something memorable and instantly recognizable. You are not just selling a product, you are selling a personality. 

Who are you?

Thanks to the phenomena of social media, everyone is branding themselves these days. We all make a point of ensuring that our personal social media accounts are not just reflecting us but that they are reflecting the side of us that we want everyone to know. For millennials in particular, brands are incredibly important. Do not let your start-up be left behind. Think about who it is you want to present to the public and reflect that in your branding. And make sure that you have enough room in your budget to do so. If you want to learn more about branding, get in touch with us today. 

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How to Make Your Company Unique From Within

How to Make Your Company Unique From Within

Elise Walker is back with ways to differentiate your company from the inside. Read on …

It can sometimes be difficult to differentiate your company, brand, services, or products amid a plethora of competition with products or services that might not seem much different to the average customer. While there are many creative ways to distinguish your company and brand, sometimes it is good to consider how you can do so from within your company. Here’s how you can do this.

Make Your Company Enjoyable to Work For

This sounds simple, yet many people are unhappy with their place of employment, so companies that have high job satisfaction can be rare. When people complain about their work experience to others, this does not reflect well on their employer, or the employer’s products or services.

On the other hand, if your employees enjoy their work environment, this will not only make your company more productive, but will no doubt get around to others outside of your business. Word-of-mouth advertising from your very own workers is invaluable, and will also make your company unique simply by being a place people love to work.  

Ways You Can Keep Your Workplace Environment Positive

*Make sure you, along with any other members of management are actually telling employees you appreciate them. An annual employee appreciation week will not take on much meaning if the rest of the year they feel unnoticed and underappreciated. Sincerely telling them thank you for their work and that they’re doing a good job- on a regular basis- can go a long way with helping them to maintain a positive outlook. 

*Try not to encourage an atmosphere that’s too competitive. While a little competition can at times be of benefit, you don’t want employees to be upset with each other over it. 

*Keep the lines of communication open and positive between management and staff. Making sure management is available to address the problems employees bring up, and working out solutions with them is vital. 

These are just some things you can do to help your company be unique and positive from within, which can assist in giving you a reputable and dependable name in the community. At The MAD House, we can help you look for new ways to make your brand, company, or products stand out. Please contact us so we can help you make your business a success.

Why Branding is Important for Start-Ups

Why Branding is Important for Start-Ups

Kris Kelley writes this week on the importance of branding for start-ups. Read on…

Branding is the process of creating a symbol, a name, a website or a design that identifies a company in consumers’ minds. It creates an impression and evokes an emotional response.  Every company needs to develop a brand.  This is particularly true for start-ups.

Getting a new company off the ground takes an incredible amount of energy, determination, money and time.  The urge is to start generating revenue as soon as possible, so the idea of creating a brand often gets pushed down the to-do list. It shouldn’t.  Here is why branding is important for start-ups:

Branding Builds Credibility and Trust

Getting customers to trust a new company is not easy, particularly if the competition is well established.  Strong branding in the form of a professional, sleek website and a powerful logo give a start-up a better chance of success when going head to head with a reputable competitor.  The more polished a start-up appears, the more credibility it has.

Branding Improves Recognition

A well branded business is easy to remember.  This recognition often starts with a company’s logo.  Think of the Nike swoosh, the Facebook “f” or the Disney magic castle.  Consumers immediately recognize these symbols and connect them with their company.  Strong logo or other design branding helps start-ups break through the noise and clutter from day one.

Branding Brings in New Customers

If a start-up has no branding or dull, boring branding, then how will customers remember where they bought their new jacket or got their hair cut?  If they can not remember the name of the merchant, how can they refer their family or friends?  How can they talk about their experience in a Facebook post?  Start-ups need all the customers that they can get.  Strong branding ensures that current customers will refer future customers.

Branding is key to any company’s success. If you are ready to take your business to the next level, then contact us. We are here to help you reach your goals.

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Justin Williams wants you to understand differentiation. Read on …

Digging into your brand can be a scary thing. As a business, the last thing you want to do is focus on your flaws, and with good reason. But understanding what you can improve upon often helps you see the greatness that is already there. That’s why it is important that you involve your most valuable asset in the equation of differentiation: YOUR CLIENTS.

Your brand IS DIFFERENT

Your valuable customer base should always be a part of what drives your businesses growth and improvements. It’s no secret that they are the lifeblood of your business. Your brand IS DIFFERENT, and that’s why your tribe sticks with you. But where can you improve, and WHAT makes you different?

You might have a million ideas of why you THINK you are different, but you could be missing some important stuff. Sometimes, an outside opinion can offer you insight into your brand that you didn’t even know existed. So, ask other people. It’s a simple process that has helped thousands of businesses grow and stay competitive.

Send out some customer satisfaction surveys via snail mail. Include one in your purchasing process. Post a survey on your website. Ask face-to-face. Whatever it takes, find out what others LOVE and dislike about you. It’s going to help differentiate you from the pack.

Differentiation – How is your company/brand/product truly different from the competition?

Try it and learn

Involving your customers not only helps you understand how your brand is different, it actually makes you different! You keep your tribe engaged and show them you care, and you take the necessary steps to better serve them. Try it and learn. And when you are ready to find out what makes us different, and how WE CAN HELP you, go ahead and contact us.

2 Things That Can Make Your Company Stand Out

This week, Elise Walker has a couple of things that will help your company stand out. Read on …

No matter what services or products your business provides, there are likely other companies with similar products or services that can detract from your business. But regardless of how similar other businesses may seem to yours on the surface, there are ways you can differentiate your company and services from theirs.

This is important so that you can draw in potential customers and give them reasons to pay attention to your company specifically. Here are a couple of things that can make your business stand out among the competition.

1.) Equate quality with your prices.

Do you charge a lower price with the same quality as more expensive products on the market? Or do you have a price that’s worth paying for, because your services or products are superior in some way? These are points you can use to win over customers. Whether your price is higher, lower, or somewhere in the average range of the competition, help your customers see they are getting real value for that price.

2.) Show you care about your customers.

Using surveys, a suggestion box, or asking customers if they are satisfied will all be in vain if you don’t act on their thoughts and complaints. Really, it would just be extra work for you and frustrating for them. If you hear about multiple customers having the same complaint about your service, or a product or its packaging, be willing to make improvements, if possible. It may cost a little more up front, but in the long run it will be worth it, as you will gain some loyal customers.

Quality customer service in itself is very important. Responding to questions and concerns in a timely manner can make an impression. Also having enough employees on hand to manage these issues promptly is important. Kindly training staff to be courteous and professional when dealing with customers is essential. People want to be taken seriously and get solutions when they need them, especially when it involves their money. If it’s not possible to help someone with what they want, being sincere and apologizing for any inconvenience, then offering to do whatever else you can, will go a long way with a person.

Differentiating your company with quality products or services for the price you charge, and showing your customers you care about them- and not just their money- can go a long way with gaining customer appreciation and loyalty. Here at The MAD House, we think it’s important for people to know your business is unique. Please contact us for more information on how we can help build your brand to keep your company growing.