Tag Archives: label

The Right Label is Articulating and Delivers a Simple Brand Promise

The Right Label is Articulating and Delivers a Simple Brand Promise

Our staff chipped in on this quick read regarding a Simple Brand Promise. Read on …

Articulating and delivering a simple brand promise can be difficult when you are trying to establish your company. You want to feed a need and satisfy a desire at the same time. This is something most customers are looking for when they make a purchase. 

Keep Focused

As companies and organizations grow, brand promises may become diluted and distract from the original idea. Not only is this dangerous territory, but it tends to confuse your customers. It results in lost profit and decreased visibility. 

In many cases, these problems arise because the business is trying to capture a wide range of markets instead of concentrating on their core audience. Always keep your main products in mind in order to stay focused on your promise to deliver quality. Whether you create craft beers and hard ciders or wines and juices, look at your labels closely to make sure they carry the right message to your customers. Hiring specialists for the job can help you hit ground running. 

Simple, Effective Labels 

An effective brand stewardship delivers your message while presenting it to your customers is an entertaining format. Keep it simple and direct, this will prevent your ideas from getting lost in busy labeling. Professional designs can embellish everything from your cans to the tap handles. They will get your message in front of customers in a variety of locations. 

The easiest way to meet your brand promise is to make the message clear with direct labeling on your website and in your marketing tools. Everything from your swag and sign to the napkins and placemats should work together to identify your product and your message. This identifies you the minute they see your logo.  Contact us to discuss how to keep your message from wandering and deliver on your promises.


Paying Attention to Packaging Can Drive Up Your Sales

Hey!  Wake up.  Sandy Gates wants you to pay attention to your package design.  Read on.

Have you ever perused the beer aisle when BAM a six pack of a beer you are unfamiliar with grabs your attention? You may know nothing about the brewery, the taste, or if you will actually enjoy the beer at all. But the packaging is just so interesting and has lots of eye candy. Loads of graphics, a funny little story about the owners of the brewery, and the labels on the bottles have a different, famous person on each one. Not only are the people famous, each photo has a theme. One bottle has a politician riding a bull, another bottle has an actress watching a silent movie. Before you know it, the six pack is in your cart, and you are heading for the check-out line.

We are a visually stimulated society which is an important factor in your packaging. From a tap handle to a website, your packaging content can drive sales forward or keep sales flat. And you may be the most talented craft brew master of the tastiest beer in the area but if don’t have an eye for packaging, it may be time to bring in the professionals.

The MAD House is a group who knows branding and marketing, loves to work WITH our clients, and at the same time have fun doing our job. Affordability is of course important to us, but a unique packaging design, along with our well-known reputation can make your new brew come full circle. When you walk through the doors at The MAD House or make the call to one of our representatives, you can be assured we will service your packaging needs and more. Please contact us and let’s discuss your needs.

4 Ways to Make an Impact with Packaging

Here’s a quickie from MAD Contibutor-Freak Gianna Bartholomew with thoughts on making an impact with packaging.

I’m sure you’ve heard the popular phrase: “Don’t judge a book by a cover,” but a book cover is what draws the customer in…of course it is wonderful when the words between the cover are engaging. This is true with many other products and that’s why packaging is so important.

Here are four ways that make packaging attractive and helpful:

  1. Purpose – Packaging helps to guard a product so there isn’t any damage. It has this practical quality in case the product such as a tuna fish can or can of peaches falls off the shelf at a supermarket. The container protects the product.
  2. Marketing – The design of the label on a product sells the product. Of course it helps if the product is a brand well-known, such as Starbucks or McDonald’s, but the label is designed for selling.
  3. Variation – Packaging designs differ from each other. This difference makes the customer respond and understand which brand is which. The designs also help sway decisions.
  4. Ingredients – Packaging is important because it contains nutritional information. If there wasn’t labeling on a product, the customer wouldn’t know what the sugar, carbohydrate, cholesterol content is (or the IBUs and ABV either!). It’s a necessity to have this information on the label.

The label on a bottle, can or sunscreen tube needs to appeal hands down to the customer. If it doesn’t grab the customer’s attention from the shelf, a person will just pass on by. Of course the product has to shine, but the label is necessary…the product can stand alone if it’s good, but packaging sells!

Any questions? Please contact Us. Thanks.

Why Craft Beer Packaging Matters to Your Brewing Business

Capturing consumer attention can quickly lead to sales.


Most people don’t want to think that the decisions they make are impulsive. The truth is that many decisions, aren’t made after extensive research. Retail packaging has a huge impact on the buying decision and, with beer shelves getting crowded, craft brewers need to use it to their advantage.

The Importance of Brand Awareness

When researching retail packaging topics, it is important to understand that each industry is a little different. Understanding why craft beer packaging matters is more than learning about logo positioning and bottle colors. Packaging helps you show off your craft and build awareness about your special brew.

When creating brand awareness, you need to stand out, but you also don’t want to be too out of the ordinary or convey the wrong message. No one wants to pick up a beer without knowing a little bit about it.

The perfect packaging should have:

  • An attractive color scheme or pattern
  • A clear company logo and other elements emphasizing your brand
  • A simple, yet unique design that sets it apart from others on the shelf.

On a base level, once you create the perfect packaging design, you can use it to increase brand awareness. The right amount of brand awareness will help you get more loyal customers who feel informed about what they are buying. This can lead to an increase in sales.


Sell Your Product

Packaging is often your chance to make a first impression. You need a professional look that clearly shows what your product is and how it can be used. It needs to help your product pop on the shelves.

Think about what you want people to think or feel when it comes to your brew and brewery. Then, think of ways to convey that message in three seconds or less. If you need help, consider working with a professional design team with experience in craft beer marketing.

If you aren’t sure how you can improve your current packaging to increase sales, contact us today. We will be happy to listen, and help you create attractive packaging that can really make a difference.