If you run a small business, you should know that hiring an advertising and design firm can be one of the best things that you’ll ever do for your company. If you have never done it before, however, you should know that there are a few things small businesses need to know about working with an advertising and design firm. Follow these tips, and you can make the most out of using the services of one of these firms.
1. Treat Them Like a Partner
First of all, treat your firm like a partner in making your business succeed, not a vendor. Your advertising and design firm wants your company to be a success.
2. Be Up-Front About Your Budget
You can develop a good marketing campaign with a little bit of money or a lot. However, your marketing firm needs to know how much you have to spend so that it can make the most out of your money.
3. Talk About Your Goals
You probably have certain goals in mind, such as introducing a new beer or increasing foot traffic. Let your advertising and design firm know what your goals are so that they can work to achieve them.
4. Be Realistic
You might dream of seeing huge results in the first week, but it’s just not realistic. It’s kinda like baking a cake. Take it out of the oven too early, and you have a pan full of goo. Make sure that you are realistic in your goals and expectations because marketing takes time.
5. Take Their Advice
You’re hiring a professional firm for a reason — they know what they are doing. Trust them, and take their advice because your company will benefit if you do.
6. Communicate, Communicate, Communicate
Make sure that you communicate with your marketing and design firm about the results that you see from your campaign — such as if you see more people coming through the door because of your new advertising — and about other things that they should know about, such as changes in your budget or inventory.
7. Keep the Approval Process Small
You might want to have a team of your employees look over the things that your marketing firm is doing, but that slows down the process. Ideas and campaigns can lose their luster quickly when the committee weighs in. Exercise a bit of trust, and keep the approval process small, such as approving things yourself or only getting a small team of employees involved.
8. Be Prompt With Payments
Your marketing and design firm works hard and deserves payment for all that it does. Plus, it costs money to keep advertising campaigns going. Make sure that you are prompt with payments to maintain a good relationship with your firm and to prevent any hold-ups on your campaign.
If you are ready to make the jump, contact us at The MAD House today. We’d love to talk with you.