Tag Archives: start-up

Branding and Advertising as Part of a Start-Up Company’s Budget

Joshua Andrews writes this week on Branding and Advertising as Part of a Start-Up Company’s Budget. Read on …

Build it and they will come?

What comes to mind when you think of a start-up company’s budget? Maybe the first thing you think of is inventory. Having a product and enough money in the budget to supply that product to the public is certainly an important consideration, but is it the most important thing? What about equipment, or facilities? These are also things you cannot live without when it comes to starting a business but there is another important budget item that you do not want to overlook. You want to make sure you are leaving enough room in your budget for branding. 

First impressions count.

When you are starting a business, you are not just striving to sell a product or service, you are creating a brand. You are building your image. You want to make sure your image is something memorable and instantly recognizable. You are not just selling a product, you are selling a personality. 

Who are you?

Thanks to the phenomena of social media, everyone is branding themselves these days. We all make a point of ensuring that our personal social media accounts are not just reflecting us but that they are reflecting the side of us that we want everyone to know. For millennials in particular, brands are incredibly important. Do not let your start-up be left behind. Think about who it is you want to present to the public and reflect that in your branding. And make sure that you have enough room in your budget to do so. If you want to learn more about branding, get in touch with us today. 

Why Branding is Important for Start-Ups

Why Branding is Important for Start-Ups

Kris Kelley writes this week on the importance of branding for start-ups. Read on…

Branding is the process of creating a symbol, a name, a website or a design that identifies a company in consumers’ minds. It creates an impression and evokes an emotional response.  Every company needs to develop a brand.  This is particularly true for start-ups.

Getting a new company off the ground takes an incredible amount of energy, determination, money and time.  The urge is to start generating revenue as soon as possible, so the idea of creating a brand often gets pushed down the to-do list. It shouldn’t.  Here is why branding is important for start-ups:

Branding Builds Credibility and Trust

Getting customers to trust a new company is not easy, particularly if the competition is well established.  Strong branding in the form of a professional, sleek website and a powerful logo give a start-up a better chance of success when going head to head with a reputable competitor.  The more polished a start-up appears, the more credibility it has.

Branding Improves Recognition

A well branded business is easy to remember.  This recognition often starts with a company’s logo.  Think of the Nike swoosh, the Facebook “f” or the Disney magic castle.  Consumers immediately recognize these symbols and connect them with their company.  Strong logo or other design branding helps start-ups break through the noise and clutter from day one.

Branding Brings in New Customers

If a start-up has no branding or dull, boring branding, then how will customers remember where they bought their new jacket or got their hair cut?  If they can not remember the name of the merchant, how can they refer their family or friends?  How can they talk about their experience in a Facebook post?  Start-ups need all the customers that they can get.  Strong branding ensures that current customers will refer future customers.

Branding is key to any company’s success. If you are ready to take your business to the next level, then contact us. We are here to help you reach your goals.

Opening a Business? Start with Branding and End with Success

This week, MAD Contributor-Freak Sandy Gates thinks properly branding a new business leads to success.

Finally, you have made the life changing decision–going into business for yourself. Yikes! That is one scary, exciting decision, but working for someone else is just so unsatisfying. So, what’s next?

Well then, where to go from here?

You have done your homework, research, and have the needed funds. Let’s say you have decided to use your talents to open a craft beer brew pub. BANG. There is the brand. A brew pub. Not just a dive bar, no ambience joint, but a real, high quality, fun, neighborhood, crowd drawing brew pub. From all the reading and meetings, you’ve learned that success is achieved through hard-hitting branding.

You grab a pen and pad beginning the all important list to get your brand created, being sure you will stand out in the crowd, and get those doors open:

A name for the pub

Catchy and fun, but sophisticated enough to attract the   customers who will do anything for a great tasting brew.

Business cards

Visually appealing and easy to read, nice logo, using high quality card stock.


This is key toward success of the business. It must look absolutely professional including the needed tabs and pages with email and social media connected to it. That way, your customer list will grow like a mature hops vine.


What avenue should you take? Budget? Who to target with which media?

Sure, you could do all of this yourself. Or, perhaps, you could call in that favor from your brother-in-law who took that art class that time. But, after some serious thought about the business that will be your livelihood, you realize you may need a reputable professional to create and get this brand out. The MAD House specializes in the entire marketing package–the creative process,  branding, graphic design and advertising. The MAD House has the experience to create the brand and design for the cans, bottle labels, tap handles, and even the swag! Today, the brew pub may just be a dream, but in the near future it will be a successful small business! Contact us to begin the branding and advertising process today.

The Key Ingredient Your Start-Up is Missing

MAD Contributor-Freak Carrie Schuessler wants your brand to start out right.

You’ve put money into a facility, insurance, equipment and inventory. But if that’s all, your start-up isn’t ready to… well… start up. You’ve forgotten branding. It’s as if you’re about to publish a book without a cover. No matter the incredible content, why would anyone pick it up off the shelf?

Branding answers these key questions:

  • What do you offer?
  • How is it different from the competitor?
  • What promises are you making your customers?
  • What is your company’s “voice?” Quirky? Formal? Off-beat or straight-laced?

In his article for Entrepreneur, The Basics of Branding, John Williams writes,

Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can’t be both, and you can’t be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be.

But why make branding a focus at the earliest stages of your firm’s launch? Why not focus on the nuts and bolts of the operation before delving into elements like logo design and packaging? In her article How Important is Small Business Branding Really? Jessica Bosari of Forbes writes,

Brand recognition is vital in securing business; a buyer can’t purchase your product if he can’t remember who you are or how to find you. The best companies are those whose brands are easy to remember and instantly recognizable.

How much should a start-up spend on marketing? The Small Business Administration recommends spending anywhere from 3 to 8% of projected gross revenues on advertising and branding, although many retail firms may need to spend as much as 20%.

We know what you’re thinking. Money is already tight. You can’t incorporate branding and advertising as part of your start-up company’s budget. But think again. At The MAD House we specialize in this very service at a very competitive rate. By hiring freelance talent from giant national agencies, we can put together an impressive branding campaign to suit any budget. Contact us today to get started!

The Importance of Branding for New Craft Breweries: Why Using a Branding Team Will Help Your Product Stand Out

Starting a new company with an excellent product is both exciting and rewarding, especially when those products are tasty craft brews that will delight the palates of the masses. With so many breweries popping up left and right, it’s easy for a new business to get lost in the shuffle without proper branding.

The importance of branding for new craft breweries cannot be understated. Your brand is the lifeblood of your company, and building a healthy one will ensure the long-term success of your business. Delegating funds to logo design, packaging, website design, and the like should be seen as necessary elements when planning a budget. Branding Magazine says it best; “Design is a strategic investment, not an expenditure.”


With the tight budget of a new business, investing in anything can feel like a strain on precious funds, but it’s been proven time and again that businesses with successful branding strategies experience higher profits than those without them. With our team at The MAD House, you’ll work with experienced professionals who will help you build your brand, create unique and effective designs, and have some fun while doing it.

What makes your brew stand out from the crowd? What are your business’s core values? What styles of art and design resonate with your brewery and express these attributes? Getting clear about what sets you apart, as well as the direction you want your company to take, are fundamental pieces to creating a brand with high impact and recognition, and one of the best ways to do this is by investing in branding.

Interested in getting started? Contact us here. Cheers!