Tag Archives: service

Branding and Advertising as Part of a Start-Up Company’s Budget

Joshua Andrews writes this week on Branding and Advertising as Part of a Start-Up Company’s Budget. Read on …

Build it and they will come?

What comes to mind when you think of a start-up company’s budget? Maybe the first thing you think of is inventory. Having a product and enough money in the budget to supply that product to the public is certainly an important consideration, but is it the most important thing? What about equipment, or facilities? These are also things you cannot live without when it comes to starting a business but there is another important budget item that you do not want to overlook. You want to make sure you are leaving enough room in your budget for branding. 

First impressions count.

When you are starting a business, you are not just striving to sell a product or service, you are creating a brand. You are building your image. You want to make sure your image is something memorable and instantly recognizable. You are not just selling a product, you are selling a personality. 

Who are you?

Thanks to the phenomena of social media, everyone is branding themselves these days. We all make a point of ensuring that our personal social media accounts are not just reflecting us but that they are reflecting the side of us that we want everyone to know. For millennials in particular, brands are incredibly important. Do not let your start-up be left behind. Think about who it is you want to present to the public and reflect that in your branding. And make sure that you have enough room in your budget to do so. If you want to learn more about branding, get in touch with us today. 

2 Things That Can Make Your Company Stand Out

This week, Elise Walker has a couple of things that will help your company stand out. Read on …

No matter what services or products your business provides, there are likely other companies with similar products or services that can detract from your business. But regardless of how similar other businesses may seem to yours on the surface, there are ways you can differentiate your company and services from theirs.

This is important so that you can draw in potential customers and give them reasons to pay attention to your company specifically. Here are a couple of things that can make your business stand out among the competition.

1.) Equate quality with your prices.

Do you charge a lower price with the same quality as more expensive products on the market? Or do you have a price that’s worth paying for, because your services or products are superior in some way? These are points you can use to win over customers. Whether your price is higher, lower, or somewhere in the average range of the competition, help your customers see they are getting real value for that price.

2.) Show you care about your customers.

Using surveys, a suggestion box, or asking customers if they are satisfied will all be in vain if you don’t act on their thoughts and complaints. Really, it would just be extra work for you and frustrating for them. If you hear about multiple customers having the same complaint about your service, or a product or its packaging, be willing to make improvements, if possible. It may cost a little more up front, but in the long run it will be worth it, as you will gain some loyal customers.

Quality customer service in itself is very important. Responding to questions and concerns in a timely manner can make an impression. Also having enough employees on hand to manage these issues promptly is important. Kindly training staff to be courteous and professional when dealing with customers is essential. People want to be taken seriously and get solutions when they need them, especially when it involves their money. If it’s not possible to help someone with what they want, being sincere and apologizing for any inconvenience, then offering to do whatever else you can, will go a long way with a person.

Differentiating your company with quality products or services for the price you charge, and showing your customers you care about them- and not just their money- can go a long way with gaining customer appreciation and loyalty. Here at The MAD House, we think it’s important for people to know your business is unique. Please contact us for more information on how we can help build your brand to keep your company growing.

Branding Reminders for Small Companies That Seek to Win Big Against Successful Competitors!

J.J. James (MAD Freakus-Contributus) has some branding reminders for small companies going up against established competition.

One of the growing pains that many small companies must propel themselves through when seeking to get ahead in business, is the pain of trying to establish themselves against their already successful competitors. After all, competitors are generally larger, and have more means at their disposal. They are usually able to attract the best employees who have the most experience in their given fields, and already have an understanding of how to see the best amount of growth with the least amount of effort and resources.

Fortunately, there are some simple ideas that a small company can implement that will help establish them as THE most sought after brand. These branding reminders for small companies are inexpensive to put into place, but will provide a huge return on any time and energy that you put into establishing them as commonplace in your business, no matter the size of the company itself.

Cultivate Personal Relationships with Customers

Cultivating personal relationships will take on a unique appearance based on the line of business your company is in, but remember, when creating your own personal brand, letting your customer know they matter will go a long way toward having an opportunity to serve that customer again in the future. Sending out a personalized thank-you gift, such as a fruit basket or box of delectable pastries, will show your customer you appreciate their business and look forward to working for them again.

Consistently Provide A High-Quality Product or Service

It may be easy to impress a customer one time. Being able to continuously provide a product or service that meets or exceeds their expectations is key to establishing your small company’s brand and propelling your company past the competition. Global leadership expert and author Robin Sharma stated it best when he said,

“Daily ripples of excellence, over time, become a tsunami of success.” 

At times, overzealous business leaders within a company look for ways to increase profit margins, and in doing so, degrade the quality of the good or service the company provides. Small companies that seek to win against their already successful competitors can’t afford to risk losing customers because of an inferior product or service. Patience is a virtue that cannot be overlooked when your small company is first trying to establish its own specific brand. Establish yourself as being known for both consistency and excellence in your product and your customer service, and you will quickly and easily earn your customer’s loyalty.

Need help developing a strong brand for your business? Let The MAD House partner with you to help you create a brand that your customers trust. Contact us for more information!