Tag Archives: quality

2 Things That Can Make Your Company Stand Out

This week, Elise Walker has a couple of things that will help your company stand out. Read on …

No matter what services or products your business provides, there are likely other companies with similar products or services that can detract from your business. But regardless of how similar other businesses may seem to yours on the surface, there are ways you can differentiate your company and services from theirs.

This is important so that you can draw in potential customers and give them reasons to pay attention to your company specifically. Here are a couple of things that can make your business stand out among the competition.

1.) Equate quality with your prices.

Do you charge a lower price with the same quality as more expensive products on the market? Or do you have a price that’s worth paying for, because your services or products are superior in some way? These are points you can use to win over customers. Whether your price is higher, lower, or somewhere in the average range of the competition, help your customers see they are getting real value for that price.

2.) Show you care about your customers.

Using surveys, a suggestion box, or asking customers if they are satisfied will all be in vain if you don’t act on their thoughts and complaints. Really, it would just be extra work for you and frustrating for them. If you hear about multiple customers having the same complaint about your service, or a product or its packaging, be willing to make improvements, if possible. It may cost a little more up front, but in the long run it will be worth it, as you will gain some loyal customers.

Quality customer service in itself is very important. Responding to questions and concerns in a timely manner can make an impression. Also having enough employees on hand to manage these issues promptly is important. Kindly training staff to be courteous and professional when dealing with customers is essential. People want to be taken seriously and get solutions when they need them, especially when it involves their money. If it’s not possible to help someone with what they want, being sincere and apologizing for any inconvenience, then offering to do whatever else you can, will go a long way with a person.

Differentiating your company with quality products or services for the price you charge, and showing your customers you care about them- and not just their money- can go a long way with gaining customer appreciation and loyalty. Here at The MAD House, we think it’s important for people to know your business is unique. Please contact us for more information on how we can help build your brand to keep your company growing.

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Creating Real Product Differentiation Is Hard, but It’s Still Worth It

Creating real product differentiation. Hard. Worth it? Contributor David Caissie thinks so, Read on.

Does anyone really know what ever happened to that fifth dentist that didn’t recommend Trident for their patients who chew gum? All most of us can remember is that Trident had this distinction of somehow being the optimal choice by dentists all over the country. Actually the slogan may have not even been about recommending Trident. I think it just said sugarless gum, but everybody still remembers Trident as having this advantage—or competitive edge if you prefer. Whatever you want to call it, they did a great job of creating a significant product differentiation.

The problem with trying to repeat what Trident managed to create decades ago is that it’s flat out harder to create real product differentiation today. When Trident created their successful branding campaign it worked because most of the competition they were facing was from tooth decayers like Bazooka Joe and Juicy Fruit. Today a lot of brands of cell phone companies offer unlimited texting, a lot of pizza is made with “fresh” ingredients, and most cars in a similar price range offer relatively similar features. It’s a big challenge today to create that special branding that consumers can develop an affinity for.

Creating differentiation may be harder, but it can still be done. You can appeal to value customers by offering a perceived notion of “more bang for their buck.” You can also effectively use promotions and free trials to bring in new customers, hoping that once they try your product they will undoubtedly fall in love with its uniqueness. The key at this point is to make sure you drive home that air of uniqueness with effective advertising that reinforces it.

Appealing to vanity

What about appealing to a consumers sense of affordability or luxury. Some buyers will always buy the cheapest option, and it’s not entirely dependent on income level. Plenty of wealthy people still purchase the cheapest detergents, sneakers, and paper products. On the other hand, other folks will always pay more for a luxury product because of a perceived increase in quality. Within reason, this isn’t entirely income dependent either.

Tougher in a global marketplace

It may be a tougher challenge in today’s highly competitive global marketplace to create real product differentiation, but it’s definitely still a valuable edge. Just take a look at those that do it best like Apple and lululemon. Whether you do it through price, promotion, advertising, or some other creative method all of your own, product differentiation needs to remain at the forefront of your advertising focus.

The MAD House knows exactly how to create real product differentiation to give your company a competitive edge. Please contact us today for more information.