Tag Archives: packaging

4 Ways to Make an Impact with Packaging

Here’s a quickie from MAD Contibutor-Freak Gianna Bartholomew with thoughts on making an impact with packaging.

I’m sure you’ve heard the popular phrase: “Don’t judge a book by a cover,” but a book cover is what draws the customer in…of course it is wonderful when the words between the cover are engaging. This is true with many other products and that’s why packaging is so important.

Here are four ways that make packaging attractive and helpful:

  1. Purpose – Packaging helps to guard a product so there isn’t any damage. It has this practical quality in case the product such as a tuna fish can or can of peaches falls off the shelf at a supermarket. The container protects the product.
  2. Marketing – The design of the label on a product sells the product. Of course it helps if the product is a brand well-known, such as Starbucks or McDonald’s, but the label is designed for selling.
  3. Variation – Packaging designs differ from each other. This difference makes the customer respond and understand which brand is which. The designs also help sway decisions.
  4. Ingredients – Packaging is important because it contains nutritional information. If there wasn’t labeling on a product, the customer wouldn’t know what the sugar, carbohydrate, cholesterol content is (or the IBUs and ABV either!). It’s a necessity to have this information on the label.

The label on a bottle, can or sunscreen tube needs to appeal hands down to the customer. If it doesn’t grab the customer’s attention from the shelf, a person will just pass on by. Of course the product has to shine, but the label is necessary…the product can stand alone if it’s good, but packaging sells!

Any questions? Please contact Us. Thanks.


Differentiation – Ask yourself how is your company/brand/product truly different from the competition?

This week, MAD Contributor-freak Helen Jarden has something different to share.

Differentiation – how is your company/brand/product truly different from the competition?

Creating a unique image for your company is important. Customers are more likely to remember your products and come back for more if your brand is rememberable. However, a lot of companies don’t understand how to be unique. Often times, the generic ways to look different end up doing the opposite. Here are two tips on how to make yourself unique, and what to avoid when following them.

Be Specific. Before we begin, imagine a shelf full of products created by hundreds of different companies, all of which are promising to do the same thing. In order to stand out, companies commonly attempt to slap generic labels on the packaging. However, “We use premium ingredients!” and “This tastes better!” doesn’t sound so promising to customers when everyone says that.

Using specific details is what gets their attention. Instead of simply saying premium ingredients, say what those great ingredients are. For example, “We use non-gmo organic wheat!” is going to make customers feel good about buying your product. Instead of just mentioning taste, remind the customer why it tastes amazing. “Our products taste great because they are infused with chocolate” associates good things with your product and therefore customers will be more likely to buy it.

Packaging that packs a punch. Think back to the shelf again. When your product is being compared to all those other brands, you obviously want yours to stand out. First impressions are a big deal for a reason. Whether or not a customer realizes it, they do judge a product on its packaging.

Having professionals design your packaging helps a ton because these people will know how to make your products stand out. Keep in mind that you want to avoid having a bland or overly complicated logo. Make sure that what you are selling catches the eye, but don’t go for the shock factor to do that. When customers look at your products, you want them want to associate it with good things.

The MAD House can help make your brand stand out in a crowd. If you are interested in working with a company that is known for being easy to work with, being creative, and caring about its clients, contact us.

Knock Their Socks Off With Your Packaging

by MAD Contributor-Freak Sylvia Cochran

You do not have a lot of time to turn shoppers into buyers. Even if you have the greatest craft brew on tap, you will join the 85 percent of annually failing products if your packaging does not deliver a Siren’s song that proves irresistible. Much is said about providing consumer education at the point of purchase to show product advantages.

Are You Selling Diapers or Beer?

Does it work? Sure, if you are selling diapers. New first-time moms are notorious for agonizing over decisions involving diapers, baby shampoos and teething rings. Craft beer buyers, on the other hand, are an adventurous lot. They want to be wooed, not schooled. They are looking for the adventure of a taste and a taste bud tickling voyage into new experiences. This is where your packaging needs to promise to take them.

Intuition Ale Works, Jacksonville, FL Easy on the Eyes Session IPA can design – Derrit Derouen, The MAD House photo: Intuition Ale Works

Delivering on the Difference

So, what sets you apart from the other brand on the shelf?

  • Relevance. Your product appeals to a certain demographic. Do not try to be Paul, and be all things to all men. Rather, embrace your targeted demographic; coddle it. Masculine colors appeal to … well, you get the picture. But be relevant in other ways, too. For example, eco-friendly containers are a huge selling point. So go ahead, if give your customer something to feel good about.
  • Innovation. Mind you, innovation is not just that you use a better ingredient. Rather, it is the mindset of your company. When your customer buys your product, she or he is reaching out for that innovative entrepreneurial spirit that allows the buyer to share in your success. Of course, this only works when your packaging delivers the invitation.
  • Trendy. Tapping into what is hot and avoiding what is not is a major factor for success. A couple of decades ago, when the green algae craze hit every store shelf in a variety of forms, anything having to do with the fad could not fail. Today, you probably would not be able to give the stuff away. Does your packaging tie into today’s trends and avoid yesteryear’s fiascos?

If all this is making your head spin, just contact us at the MAD House. Packaging? We got that!