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Why Craft Beer Packaging Matters to Your Brewing Business

Capturing consumer attention can quickly lead to sales.


Most people don’t want to think that the decisions they make are impulsive. The truth is that many decisions, aren’t made after extensive research. Retail packaging has a huge impact on the buying decision and, with beer shelves getting crowded, craft brewers need to use it to their advantage.

The Importance of Brand Awareness

When researching retail packaging topics, it is important to understand that each industry is a little different. Understanding why craft beer packaging matters is more than learning about logo positioning and bottle colors. Packaging helps you show off your craft and build awareness about your special brew.

When creating brand awareness, you need to stand out, but you also don’t want to be too out of the ordinary or convey the wrong message. No one wants to pick up a beer without knowing a little bit about it.

The perfect packaging should have:

  • An attractive color scheme or pattern
  • A clear company logo and other elements emphasizing your brand
  • A simple, yet unique design that sets it apart from others on the shelf.

On a base level, once you create the perfect packaging design, you can use it to increase brand awareness. The right amount of brand awareness will help you get more loyal customers who feel informed about what they are buying. This can lead to an increase in sales.


Sell Your Product

Packaging is often your chance to make a first impression. You need a professional look that clearly shows what your product is and how it can be used. It needs to help your product pop on the shelves.

Think about what you want people to think or feel when it comes to your brew and brewery. Then, think of ways to convey that message in three seconds or less. If you need help, consider working with a professional design team with experience in craft beer marketing.

If you aren’t sure how you can improve your current packaging to increase sales, contact us today. We will be happy to listen, and help you create attractive packaging that can really make a difference.