Tag Archives: different

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Justin Williams wants you to understand differentiation. Read on …

Digging into your brand can be a scary thing. As a business, the last thing you want to do is focus on your flaws, and with good reason. But understanding what you can improve upon often helps you see the greatness that is already there. That’s why it is important that you involve your most valuable asset in the equation of differentiation: YOUR CLIENTS.


Your valuable customer base should always be a part of what drives your businesses growth and improvements. It’s no secret that they are the lifeblood of your business. Your brand IS DIFFERENT, and that’s why your tribe sticks with you. But where can you improve, and WHAT makes you different?

You might have a million ideas of why you THINK you are different, but you could be missing some important stuff. Sometimes, an outside opinion can offer you insight into your brand that you didn’t even know existed. So, ask other people. It’s a simple process that has helped thousands of businesses grow and stay competitive.

Send out some customer satisfaction surveys via snail mail. Include one in your purchasing process. Post a survey on your website. Ask face-to-face. Whatever it takes, find out what others LOVE and dislike about you. It’s going to help differentiate you from the pack.

Differentiation – How is your company/brand/product truly different from the competition?

Try it and learn

Involving your customers not only helps you understand how your brand is different, it actually makes you different! You keep your tribe engaged and show them you care, and you take the necessary steps to better serve them. Try it and learn. And when you are ready to find out what makes us different, and how WE CAN HELP you, go ahead and contact us.

2 Things That Can Make Your Company Stand Out

This week, Elise Walker has a couple of things that will help your company stand out. Read on …

No matter what services or products your business provides, there are likely other companies with similar products or services that can detract from your business. But regardless of how similar other businesses may seem to yours on the surface, there are ways you can differentiate your company and services from theirs.

This is important so that you can draw in potential customers and give them reasons to pay attention to your company specifically. Here are a couple of things that can make your business stand out among the competition.

1.) Equate quality with your prices.

Do you charge a lower price with the same quality as more expensive products on the market? Or do you have a price that’s worth paying for, because your services or products are superior in some way? These are points you can use to win over customers. Whether your price is higher, lower, or somewhere in the average range of the competition, help your customers see they are getting real value for that price.

2.) Show you care about your customers.

Using surveys, a suggestion box, or asking customers if they are satisfied will all be in vain if you don’t act on their thoughts and complaints. Really, it would just be extra work for you and frustrating for them. If you hear about multiple customers having the same complaint about your service, or a product or its packaging, be willing to make improvements, if possible. It may cost a little more up front, but in the long run it will be worth it, as you will gain some loyal customers.

Quality customer service in itself is very important. Responding to questions and concerns in a timely manner can make an impression. Also having enough employees on hand to manage these issues promptly is important. Kindly training staff to be courteous and professional when dealing with customers is essential. People want to be taken seriously and get solutions when they need them, especially when it involves their money. If it’s not possible to help someone with what they want, being sincere and apologizing for any inconvenience, then offering to do whatever else you can, will go a long way with a person.

Differentiating your company with quality products or services for the price you charge, and showing your customers you care about them- and not just their money- can go a long way with gaining customer appreciation and loyalty. Here at The MAD House, we think it’s important for people to know your business is unique. Please contact us for more information on how we can help build your brand to keep your company growing.

What’s the Difference Between a Differentiation and Differentiation Focus Strategy?

This week, differentiation is on MAD Contributor-Freak Martina’s mind.

If you’re not interested in lowering the price of your product or service, then you need either a differentiation or a differentiation focus strategy. The other two types of strategies for setting a business apart from competitors only work if you sell your product at the lowest price.

Differentiation is critical in business because consumers have so many options it’s overwhelming. They’re not living in a world where they only have 2-3 choices. In order to convince someone to buy your product, you must show not only how you’re different than the rest but why that makes you better too, at least from the customer’s perspective.

So, What’s The Difference?

The difference between a differentiation strategy and a differentiation focus strategy is the former considers the entire market, whereas only a segment of the market is relevant to a differentiation focus strategy. It’s easy to remember this variation because of the word “focus”.

Businesses that use a differentiation strategy determine how they are unique in their industry and what sets them apart from all of the other businesses in that industry. Differentiating your company from all competitors in an industry doesn’t matter in a differentiation focus strategy. What matters is you are unique to the section of the market you’re catering to. If you use a differentiation focus strategy, you only need to contemplate how to stand out in a certain section of the market.

How to Choose

Therefore, when it comes to choosing between a differentiation and differentiation focus strategy, your decision relies on whom you’re targeting. Remember these strategies are not just used for business branding but product marketing too. One of your products may require a differentiation strategy, whereas another needs differentiation focus.

Contact us to brainstorm differentiation or differentiation focus strategies for your company or product.

Design Innovative Packaging To Complement Innovative Products

MAD Contributor-Freak David Caissie is back this week and is suffering from innovative packaging on the brain.

So you think you’ve stumbled on the next truly great product to hit the marketplace, eh? You’ve got the next iPhone, Keurig, or portable GPS navigation system ready to take the world by storm; and it’s time to unveil it to the public with all the pomp and circumstance your organization can muster. There will be a press release, a PowerPoint presentation, and maybe even goodie bags for all your esteemed colleagues and guests to take home as a reminder of how awesome the product they just saw is. Guess what? It could all mean absolutely nothing if the packaging isn’t just as innovative as the product itself. When changing the world through product innovation, you also need strong branding and great packaging to effectively bring it to the people.

  • Consider The Experience – All of the Apple users out there know and love the experience of buying a new iPhone or MacBook. You remove the clear plastic film to unveil that plain white box. You gently slide the top portion of the box off the bottom to reveal your gorgeous state-of-the-art, brand spankin’ new iPhone … with no instructions of course. It’s the experience of knowing that you are buying something so incredibly cool that the written word isn’t even necessary or capable of accurately describing it. Just power it on and immerse yourself in the simplistic, but beautifully poetic design of the entire experience … Now that’s good packaging!
  • Go Green – If a customer is trying to choose between two very similar products, but one of them advertises eco-friendly packaging, it may be just the thing that sways them toward your product over the competition. Green packaging doesn’t have to be boring or look inferior either. It can be just as vibrant and eye-catching if that’s what you’re going for. Just make sure the customer knows that they are buying green, so hopefully it convinces them to buy your product instead of the other guy.
  • Dare To Be Different – Just because Apple has taken the idea of minimalistic design to new heights doesn’t mean you have to play copycat. The target audience for your innovative product may respond better to more substantial design methods. It all depends on what your product is and how that particular consumer sees themselves. For instance, a company like Lowe’s has used a bold blue color scheme and somewhat manly packaging design very successfully for many years now. The key is to know your product and your target consumer inside and out.

The MAD House can help you design creative, innovative, and effective packaging through our dedication to creativity, design, and elite customer service. Please contact us for more information today.