Tag Archives: customers

Why Branding is Important for Start-Ups

Why Branding is Important for Start-Ups

Kris Kelley writes this week on the importance of branding for start-ups. Read on…

Branding is the process of creating a symbol, a name, a website or a design that identifies a company in consumers’ minds. It creates an impression and evokes an emotional response.  Every company needs to develop a brand.  This is particularly true for start-ups.

Getting a new company off the ground takes an incredible amount of energy, determination, money and time.  The urge is to start generating revenue as soon as possible, so the idea of creating a brand often gets pushed down the to-do list. It shouldn’t.  Here is why branding is important for start-ups:

Branding Builds Credibility and Trust

Getting customers to trust a new company is not easy, particularly if the competition is well established.  Strong branding in the form of a professional, sleek website and a powerful logo give a start-up a better chance of success when going head to head with a reputable competitor.  The more polished a start-up appears, the more credibility it has.

Branding Improves Recognition

A well branded business is easy to remember.  This recognition often starts with a company’s logo.  Think of the Nike swoosh, the Facebook “f” or the Disney magic castle.  Consumers immediately recognize these symbols and connect them with their company.  Strong logo or other design branding helps start-ups break through the noise and clutter from day one.

Branding Brings in New Customers

If a start-up has no branding or dull, boring branding, then how will customers remember where they bought their new jacket or got their hair cut?  If they can not remember the name of the merchant, how can they refer their family or friends?  How can they talk about their experience in a Facebook post?  Start-ups need all the customers that they can get.  Strong branding ensures that current customers will refer future customers.

Branding is key to any company’s success. If you are ready to take your business to the next level, then contact us. We are here to help you reach your goals.

Advertisements

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Justin Williams wants you to understand differentiation. Read on …

Digging into your brand can be a scary thing. As a business, the last thing you want to do is focus on your flaws, and with good reason. But understanding what you can improve upon often helps you see the greatness that is already there. That’s why it is important that you involve your most valuable asset in the equation of differentiation: YOUR CLIENTS.

Your brand IS DIFFERENT

Your valuable customer base should always be a part of what drives your businesses growth and improvements. It’s no secret that they are the lifeblood of your business. Your brand IS DIFFERENT, and that’s why your tribe sticks with you. But where can you improve, and WHAT makes you different?

You might have a million ideas of why you THINK you are different, but you could be missing some important stuff. Sometimes, an outside opinion can offer you insight into your brand that you didn’t even know existed. So, ask other people. It’s a simple process that has helped thousands of businesses grow and stay competitive.

Send out some customer satisfaction surveys via snail mail. Include one in your purchasing process. Post a survey on your website. Ask face-to-face. Whatever it takes, find out what others LOVE and dislike about you. It’s going to help differentiate you from the pack.

Differentiation – How is your company/brand/product truly different from the competition?

Try it and learn

Involving your customers not only helps you understand how your brand is different, it actually makes you different! You keep your tribe engaged and show them you care, and you take the necessary steps to better serve them. Try it and learn. And when you are ready to find out what makes us different, and how WE CAN HELP you, go ahead and contact us.