Tag Archives: craft beer

Paying Attention to Packaging Can Drive Up Your Sales

Hey!  Wake up.  Sandy Gates wants you to pay attention to your package design.  Read on.

Have you ever perused the beer aisle when BAM a six pack of a beer you are unfamiliar with grabs your attention? You may know nothing about the brewery, the taste, or if you will actually enjoy the beer at all. But the packaging is just so interesting and has lots of eye candy. Loads of graphics, a funny little story about the owners of the brewery, and the labels on the bottles have a different, famous person on each one. Not only are the people famous, each photo has a theme. One bottle has a politician riding a bull, another bottle has an actress watching a silent movie. Before you know it, the six pack is in your cart, and you are heading for the check-out line.

We are a visually stimulated society which is an important factor in your packaging. From a tap handle to a website, your packaging content can drive sales forward or keep sales flat. And you may be the most talented craft brew master of the tastiest beer in the area but if don’t have an eye for packaging, it may be time to bring in the professionals.

The MAD House is a group who knows branding and marketing, loves to work WITH our clients, and at the same time have fun doing our job. Affordability is of course important to us, but a unique packaging design, along with our well-known reputation can make your new brew come full circle. When you walk through the doors at The MAD House or make the call to one of our representatives, you can be assured we will service your packaging needs and more. Please contact us and let’s discuss your needs.


The Importance of Branding for New Craft Breweries: Why Using a Branding Team Will Help Your Product Stand Out

Starting a new company with an excellent product is both exciting and rewarding, especially when those products are tasty craft brews that will delight the palates of the masses. With so many breweries popping up left and right, it’s easy for a new business to get lost in the shuffle without proper branding.

The importance of branding for new craft breweries cannot be understated. Your brand is the lifeblood of your company, and building a healthy one will ensure the long-term success of your business. Delegating funds to logo design, packaging, website design, and the like should be seen as necessary elements when planning a budget. Branding Magazine says it best; “Design is a strategic investment, not an expenditure.”


With the tight budget of a new business, investing in anything can feel like a strain on precious funds, but it’s been proven time and again that businesses with successful branding strategies experience higher profits than those without them. With our team at The MAD House, you’ll work with experienced professionals who will help you build your brand, create unique and effective designs, and have some fun while doing it.

What makes your brew stand out from the crowd? What are your business’s core values? What styles of art and design resonate with your brewery and express these attributes? Getting clear about what sets you apart, as well as the direction you want your company to take, are fundamental pieces to creating a brand with high impact and recognition, and one of the best ways to do this is by investing in branding.

Interested in getting started? Contact us here. Cheers!

Florida’s Forgotten Coast

Two of my favorite things. In Carrabelle, Florida.
Two of my favorite things. In Carrabelle, Florida.

My wife and I recently took a driving trip along that part of the Florida Gulf Coast known as the “Forgotten Coast”. This area includes Apalachicola, Eastpoint, St. George Island and Carrabelle. All are east of the Redneck Riviera (that area of beach communities stretching from Mississippi over to Panama City, Florida), and all that goes with it. Quiet, unhurried, and a step back from the hustle and bustle are all good descriptors for this area where the majority of the oysters produced in Florida are harvested. Rivers, bays and barrier islands create a perfect storm for fishing and quiet beach living. The fact that it’s not super easy to access also, thankfully, keeps the rowdy tourist numbers down.

We spent ten days wandering along the coast, eating as much local seafood as we could, and enjoying a number of nearly deserted beaches.

Here are a few photos from the trip. (click on photos for full size versions)

Sunset following a summer storm over Appalacicola Bay
Sunset following a summer storm over Apalacicola Bay
The docks along the Appalachiclola River in downtown "Appalach".
The docks along the Apalachicola River in downtown “Apalach”.
Building in downtown Appalach. There are a few renovations going on.
Building in downtown Apalach. There are a few renovations going on.
A boat next to the original sponge exchange. Appalachicola
A boat next to the original sponge exchange. Apalachicola


Building along the waterfront in Appalach.
Building along the waterfront in Apalach.

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Looking back towards Appalachicola from St. George Island.
Looking back towards Apalachicola from St. George Island.