Tag Archives: competition

How to Make Your Company Unique From Within

How to Make Your Company Unique From Within

Elise Walker is back with ways to differentiate your company from the inside. Read on …

It can sometimes be difficult to differentiate your company, brand, services, or products amid a plethora of competition with products or services that might not seem much different to the average customer. While there are many creative ways to distinguish your company and brand, sometimes it is good to consider how you can do so from within your company. Here’s how you can do this.

Make Your Company Enjoyable to Work For

This sounds simple, yet many people are unhappy with their place of employment, so companies that have high job satisfaction can be rare. When people complain about their work experience to others, this does not reflect well on their employer, or the employer’s products or services.

On the other hand, if your employees enjoy their work environment, this will not only make your company more productive, but will no doubt get around to others outside of your business. Word-of-mouth advertising from your very own workers is invaluable, and will also make your company unique simply by being a place people love to work.  

Ways You Can Keep Your Workplace Environment Positive

*Make sure you, along with any other members of management are actually telling employees you appreciate them. An annual employee appreciation week will not take on much meaning if the rest of the year they feel unnoticed and underappreciated. Sincerely telling them thank you for their work and that they’re doing a good job- on a regular basis- can go a long way with helping them to maintain a positive outlook. 

*Try not to encourage an atmosphere that’s too competitive. While a little competition can at times be of benefit, you don’t want employees to be upset with each other over it. 

*Keep the lines of communication open and positive between management and staff. Making sure management is available to address the problems employees bring up, and working out solutions with them is vital. 

These are just some things you can do to help your company be unique and positive from within, which can assist in giving you a reputable and dependable name in the community. At The MAD House, we can help you look for new ways to make your brand, company, or products stand out. Please contact us so we can help you make your business a success.

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Understanding Differentiation – How is your company/brand/product truly different from the competition?

Understanding Differentiation – How is your company/brand/product truly different from the competition?

Justin Williams wants you to understand differentiation. Read on …

Digging into your brand can be a scary thing. As a business, the last thing you want to do is focus on your flaws, and with good reason. But understanding what you can improve upon often helps you see the greatness that is already there. That’s why it is important that you involve your most valuable asset in the equation of differentiation: YOUR CLIENTS.

Your brand IS DIFFERENT

Your valuable customer base should always be a part of what drives your businesses growth and improvements. It’s no secret that they are the lifeblood of your business. Your brand IS DIFFERENT, and that’s why your tribe sticks with you. But where can you improve, and WHAT makes you different?

You might have a million ideas of why you THINK you are different, but you could be missing some important stuff. Sometimes, an outside opinion can offer you insight into your brand that you didn’t even know existed. So, ask other people. It’s a simple process that has helped thousands of businesses grow and stay competitive.

Send out some customer satisfaction surveys via snail mail. Include one in your purchasing process. Post a survey on your website. Ask face-to-face. Whatever it takes, find out what others LOVE and dislike about you. It’s going to help differentiate you from the pack.

Differentiation – How is your company/brand/product truly different from the competition?

Try it and learn

Involving your customers not only helps you understand how your brand is different, it actually makes you different! You keep your tribe engaged and show them you care, and you take the necessary steps to better serve them. Try it and learn. And when you are ready to find out what makes us different, and how WE CAN HELP you, go ahead and contact us.

Differentiation – or – How is your company/brand/product truly different from the competition?

Differentiation
– or –
How is your company/brand/product truly different from the competition?

Janine Roberts helps us understand differentiation. Read on…

An important concept to remember when it comes to branding is differentiation – How is your company/brand/product truly different from the competition? When a product or service is perceived as indistinguishable from another, effective branding has not been achieved. Marketing campaigns need to not only show that a company offers what others do, but businesses also need to focus on the qualities that set their brand apart from the competition.

The 5 Ps

The primary areas where differences can be showcased are product, price, place, promotion, and people. A recent Gallup poll showed that these “five Ps” could influence a customer’s decision to go with a particular brand. If not for these factors, people tend to perceive different brands as the same.

Of the five Ps, the most powerful, by far, is people. This explains why one outgoing electrical contractor was able to get away with bidding higher prices than his introverted son who worked in the same field. The price was higher, but the people were different. Studies show that customers will be loyal to a product or service when they like the people who represent it.

Made on Principle

This could be based either on principle or on one’s actual experience with a business or person. The fact that purchasing decisions are often made on principle explains why businesses often cave under pressure when the ownership’s viewpoints are not politically correct. On the other hand, an example of the power of experience is the fact that people will often pay more for groceries at a store with friendlier checkers.

Contact us for help with showcasing the differences in your company, brand, or product.

Warren Buffet on Economic Moats and Brand Differentiation

How is your company/brand/product truly different from the competition?

Matthew Cochrane talks about Buffet, brands and moats? Read on:

How is your brand truly different from the competition?

In today’s world, it is hard to distinguish your company’s products and services from a crowded field of rivals. To truly differentiate your company from the competition you will need at least one economic moat. An economic moat is something your company can do better than anybody else. It is a competitive advantage that will keep competitors at bay.

The concept of an economic moat is not new. Warren Buffett, one of the greatest investors who ever lived, says a company’s moat is one of the first characteristics he looks for when considering a business as a potential investment.

In medieval times, land disputes between warring factions were fairly common. To protect themselves from invading armies, villages and castles would build a moat around the castle or town that needed protecting. A moat is a wide, deep ditch often filled with water. This was one of the most of effective defensive measures towns could employ against advancing enemy forces.

In the same way, Buffett explains, companies can build economic moats around their business to protect themselves from the competition. Buffett says, “In business, I look for economic castles protected by unbreachable moats.” These moats can represent a number of advantages. One of the most devastatingly effective moats that Buffett likes to see in a potential investment is brand power.

Looking for companies with real brand power has been one of Buffett’s secrets to his investing success. Consider Coca-Cola, a company Buffett first invested in decades ago. Warren Buffett has said, “Give me $10 billion dollars and how much can I hurt Coca-Cola around the world? I can’t do it.” Why? Because Coca-Cola makes better sugary, carbonated beverages than anyone else? Not really. It’s because they have successfully built up one of the most recognized brands the world has ever seen.

Building brand power is not easy.

For starters, it takes time and a consistently great product or service to build up a high level of trust with customers. Customers want to know exactly what they’re going to get every single time they make a purchase. One disappointing experience with a product can erase years of good will.

It also takes a special type of marketing savvy to know how to sell your product or service in a way that will have customers associate your brand with high quality, good value, and integrity.

Please contact us for assistance in how to make your company’s brand a “unbreachable moat”.

How to Make a Creative Brief and How to Use It

By MAD Contributor-Freak Corinne Enright

Have you ever felt like you and your creative partners don’t see eye to eye?

Advertisers feel this way all the time. One of their most common complaints is that clients provide them with a vague description at the outset of the project, then shoot down the final product with a vague criticism like, “I don’t know . . . it just doesn’t pop enough,” or “It doesn’t fit with our vision.” It’s just as frustrating for the client: after all, if you could set down a clear vision for the project in just a few well-chosen words, you wouldn’t need contractors. Fortunately, most advertising agencies (including The MAD House) realize this, and clear up confusion at the outset by making creative briefs.

To make a creative brief, you and your creative partners will have a series of meetings (can be in person, on the phone, or even online questionnaires), making sure to involve all interested parties. In those meetings, you’ll be asked some questions like these:

  • Who is the audience? You know more about their market than the agency ever can. You know how old the average buyer is, how many men and how many women use the products, and the kind of personality the brand appeals to. Also, maybe more important: are you trying to appeal to your current base, or expand?
  • Who is the competition? If you have a competitor, it’s because they provide a similar product or service. What sets their product apart? Why is your product better than the competition’s? The answer may end up as the focus of the ad.
  • What is the message? What do you want communicated? Be as specific as possible. Try to express the tone the ad is supposed to set, and what feeling it’s supposed to communicate.
  • How radical should we be? An amazing number of corporate disasters start with a miscommunication on this score. Explain whether you’re looking for a slightly updated version of your current direction, or a complete overhaul.
  • Who needs to know what we’re doing, and when? Make sure the creative team knows whom they’re reporting to, how soon their deadlines are, and their preferred means of contact. Preferably, there is a single point of contact.

These are just a few examples, most questionnaires are a bit more in-depth. Everything you learn in those meetings will be written down in one detailed, well-organized memo – the creative brief. The brief will be the creative team’s bible for the rest of the project. They’ll check it regularly, and refer back to it whenever they get stuck. Through the brief comes clarity. Hopefully, you won’t have any more trouble with communication.

For more about the creative brief, click through to visit our website. If you have questions about this or any other topic, don’t hesitate to contact us.