Three Reasons Strong Branding Is So Important

MAD Contributor-Freak David Caissie is back this week with some strong feelings on branding.

We all know that strong branding significantly increases the overall value of a successful organization. But, how do we quantify that overall value? In other words, how does good branding create this value, and what are the reasons behind its significance? The following is a list of three reasons that strong branding is so important.

1. It’s A Matter of Trust – Besides a really under appreciated Billy Joel song, a matter of trust is really what the relationship with your customer is all about. Strong branding is a very good way to establish that. Customers are far more likely to develop a relationship from a producer or service provider with a website that appears polished and displays professionalism. They don’t want to go to a website that loads slowly, navigates incorrectly, and appears cluttered or misdirected. This provokes a sense of anti-trust that will drive people away. Branding your product with neat layouts, functional navigation, well-placed banners, and articulate logos can go a long way in establishing very valuable customer trust.
2. Do I Know You? – A carefully designed logo or an easily remembered banner, store design, or company image establishes brand recognition, which inspires repeat business and long-lasting client relationships. When designing such materials make sure to create a professional image, but also instill a sense of power around that image, so people associate your brand with strength and confidence.
3. The Creation of Inspiration – Positive brand image will not only inspire your customers to purchase, but it will also inspire your employees to innovate. A well-designed logo or a corporate mission that reflects areas of social responsibility and strong work ethic will often give workers a reason to believe in your organization and show up for work with a greater sense of purpose.

“The MAD House” can help you build stronger brand image for your organization with a unique blend of creativity, design, and customer service. Please contact us today for more information.

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Packaging Highlights

This week MAD Contributor-Freak James Vitoro highlights packaging highlights.

Despite the fact that it is often overlooked, packaging is critical to achieving consumer acceptance, especially with niche brands or goods.  When consumers looking for a good beer are walking down the grocery store aisle or peering into the fridge at a bar, they can easily pick the boring choices like Budweiser or Miller Lite.  To attract them to try something different, they are going to need to see a package that really sticks out from the pack.

The good news is that craft brews have a lot to offer.  They can differentiate themselves by their location, their brewing style, their color, texture or flavor.  Most importantly, craft brews can differentiate themselves by their messaging and brand.

The package should instantly communicate these qualities to the consumer as they gaze at their choices. A good package will highlight the brand, beer type and attract the consumer with attractive colors and shapes.

Think about well-known craft brews such as Howling Monkey.  The beer has a unique, unmistakable, quirky shape.  The package also has a humorous picture of a monkey that is hard to forget and the explanation “Black and Tan” to tell consumers what they are getting.  Brooklyn Lager is another popular craft brew.  The name immediately indicates the location of the brewery, along with all of the connotations of the location.  It’s catch phrase “The Pre-Prohibition Beer” indicates its reliability, quality and popularity.  Finally, the simple green, black and white colors with elaborate type also demonstrate the brand’s unique positioning.

The MAD House focuses on branding and packaging for consumer focused products.  The company has world-class experts producing cutting edge ideas for a variety of companies.  The MAD House team has helped many small, medium and large companies enhance their brand look, feel and messaging.  For more information, please contact us.

We like beer.