Paying Attention to Packaging Can Drive Up Your Sales

Hey!  Wake up.  Sandy Gates wants you to pay attention to your package design.  Read on.

Have you ever perused the beer aisle when BAM a six pack of a beer you are unfamiliar with grabs your attention? You may know nothing about the brewery, the taste, or if you will actually enjoy the beer at all. But the packaging is just so interesting and has lots of eye candy. Loads of graphics, a funny little story about the owners of the brewery, and the labels on the bottles have a different, famous person on each one. Not only are the people famous, each photo has a theme. One bottle has a politician riding a bull, another bottle has an actress watching a silent movie. Before you know it, the six pack is in your cart, and you are heading for the check-out line.

We are a visually stimulated society which is an important factor in your packaging. From a tap handle to a website, your packaging content can drive sales forward or keep sales flat. And you may be the most talented craft brew master of the tastiest beer in the area but if don’t have an eye for packaging, it may be time to bring in the professionals.

The MAD House is a group who knows branding and marketing, loves to work WITH our clients, and at the same time have fun doing our job. Affordability is of course important to us, but a unique packaging design, along with our well-known reputation can make your new brew come full circle. When you walk through the doors at The MAD House or make the call to one of our representatives, you can be assured we will service your packaging needs and more. Please contact us and let’s discuss your needs.

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