Bethany Pinzur has 6 ways to prove your brand is actually different. Read on.
Branding a business can take you great lengths in differentiating it from the competition. As long as it actually is different.
If your answer to “What makes your brand different” resembles “It is the best” or “We have better products,” you need a new answer. Likely, you also need to rethink your brand. If your brand fails in any of the following areas, consider a make-over.
Google has helped all of us over the years, but this is one area that needs extra work: if your brand looks like an image anyone could find in a Google search, you are failing your own company. Creativity prevents the first deadly failure — a generic brand.
Your brand is yours, and as such, it must represent who you are and what you do. Your brand should tell your unique story in a straightforward but intriguing way.
A brand without a meaning displays an aimless company. In addition to expressing exactly what your company represents, your brand should clearly demonstrate the company’s goals and where it is going.
Creative, yes. But also concise. Say what you need to say in the simplest way possible. This not only sets your brand apart as carefully created, but it makes it that much easier to remember and reproduce as need be.
As just mentioned, a brand that is truly different from the rest stays in the consumers’ mind. A memorable brand is necessary to keep from getting lost in the shuffle. Just simple enough to keep in mind, but intriguing enough to merit remembering.
If your brand is already creative, representative, meaningful, concise, and memorable, it will also be marketable, the final differentiation. A brand that fits all of those qualifications will sell your company naturally, making all of the hard work of developing it entirely worth it.
So instead of the tired and entirely useless phrases of “It’s the best” or “We always use better products,” use your brand to show the world what sets you apart, what makes you the best. If you are not sure where to start creating your brand, let the professionals at The MAD House help!