branding originality

Key Branding Reminders for Small Companies: Originality in Service

Originality in service? Contributor H. Katz has some thoughts in this week’s make-up post from our Hurricane Hermine shortened week last week.

Business.com recently published an article on “growth hacks for the frugal entrepreneur.” Their first bit of advice stresses the importance of originality in branding.

How can you bring more originality to your branding efforts? One key way is to perform a high-quality service related to your business.

Let’s look at some examples:

  • Behind-the-scenes videos. For example, if you operate a restaurant or a pastry shop, post videos demonstrating different culinary techniques. If you run an IT company, share tutorials about troubleshooting computer problems.
  • Educate through stunning visuals. Let’s say you work in fashion design or home decor. Assemble collections of images that illustrate certain styles. Offer examples of what design elements would work well together in a home, or what clothes could be worn together in beautiful, trendy ways. (Pinterest boards are a good platform for these kinds of collections.)
  • Start a podcast. Use it to discuss major issues and ideas in your industry, and any news and predictions about future developments. Invite people with expertise to join the discussion.
  • Participate in local events offline. Speak in local forums, host a workshop, or run a seminar. Invite potential customers and extend your invitation to business owners whose companies complement yours. Maybe you’ll wind up collaborating with them, and they’ll help you further promote your brand.

These kinds of branding efforts work well for a variety of businesses. They give you opportunities to demonstrate the quality and personality of your brand. You don’t need to break your budget to take advantage of them. And people will come to think of your brand as a unique resource: original, informative, entertaining, and useful.

A key branding reminder for small companies is to offer unique services to customers. Don’t hesitate to contact us for additional advice and assistance. There are a variety of tools, platforms, and opportunities – both online and offline – for building a memorable brand that earns people’s loyalty and positive opinions.

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