This week, MAD Contributor-Freak Sandy Gates thinks properly branding a new business leads to success.
Finally, you have made the life changing decision–going into business for yourself. Yikes! That is one scary, exciting decision, but working for someone else is just so unsatisfying. So, what’s next?
Well then, where to go from here?
You have done your homework, research, and have the needed funds. Let’s say you have decided to use your talents to open a craft beer brew pub. BANG. There is the brand. A brew pub. Not just a dive bar, no ambience joint, but a real, high quality, fun, neighborhood, crowd drawing brew pub. From all the reading and meetings, you’ve learned that success is achieved through hard-hitting branding.
You grab a pen and pad beginning the all important list to get your brand created, being sure you will stand out in the crowd, and get those doors open:
A name for the pub
Catchy and fun, but sophisticated enough to attract the customers who will do anything for a great tasting brew.
Visually appealing and easy to read, nice logo, using high quality card stock.
This is key toward success of the business. It must look absolutely professional including the needed tabs and pages with email and social media connected to it. That way, your customer list will grow like a mature hops vine.
What avenue should you take? Budget? Who to target with which media?
Sure, you could do all of this yourself. Or, perhaps, you could call in that favor from your brother-in-law who took that art class that time. But, after some serious thought about the business that will be your livelihood, you realize you may need a reputable professional to create and get this brand out. The MAD House specializes in the entire marketing package–the creative process, branding, graphic design and advertising. The MAD House has the experience to create the brand and design for the cans, bottle labels, tap handles, and even the swag! Today, the brew pub may just be a dream, but in the near future it will be a successful small business! Contact us to begin the branding and advertising process today.