J.J. James (MAD Freakus-Contributus) has some branding reminders for small companies going up against established competition.
One of the growing pains that many small companies must propel themselves through when seeking to get ahead in business, is the pain of trying to establish themselves against their already successful competitors. After all, competitors are generally larger, and have more means at their disposal. They are usually able to attract the best employees who have the most experience in their given fields, and already have an understanding of how to see the best amount of growth with the least amount of effort and resources.
Fortunately, there are some simple ideas that a small company can implement that will help establish them as THE most sought after brand. These branding reminders for small companies are inexpensive to put into place, but will provide a huge return on any time and energy that you put into establishing them as commonplace in your business, no matter the size of the company itself.
Cultivate Personal Relationships with Customers
Cultivating personal relationships will take on a unique appearance based on the line of business your company is in, but remember, when creating your own personal brand, letting your customer know they matter will go a long way toward having an opportunity to serve that customer again in the future. Sending out a personalized thank-you gift, such as a fruit basket or box of delectable pastries, will show your customer you appreciate their business and look forward to working for them again.
Consistently Provide A High-Quality Product or Service
It may be easy to impress a customer one time. Being able to continuously provide a product or service that meets or exceeds their expectations is key to establishing your small company’s brand and propelling your company past the competition. Global leadership expert and author Robin Sharma stated it best when he said,
“Daily ripples of excellence, over time, become a tsunami of success.”
At times, overzealous business leaders within a company look for ways to increase profit margins, and in doing so, degrade the quality of the good or service the company provides. Small companies that seek to win against their already successful competitors can’t afford to risk losing customers because of an inferior product or service. Patience is a virtue that cannot be overlooked when your small company is first trying to establish its own specific brand. Establish yourself as being known for both consistency and excellence in your product and your customer service, and you will quickly and easily earn your customer’s loyalty.