Differentiation – Ask yourself how is your company/brand/product truly different from the competition?

This week, MAD Contributor-freak Helen Jarden has something different to share.

Differentiation – how is your company/brand/product truly different from the competition?

Creating a unique image for your company is important. Customers are more likely to remember your products and come back for more if your brand is rememberable. However, a lot of companies don’t understand how to be unique. Often times, the generic ways to look different end up doing the opposite. Here are two tips on how to make yourself unique, and what to avoid when following them.

Be Specific. Before we begin, imagine a shelf full of products created by hundreds of different companies, all of which are promising to do the same thing. In order to stand out, companies commonly attempt to slap generic labels on the packaging. However, “We use premium ingredients!” and “This tastes better!” doesn’t sound so promising to customers when everyone says that.

Using specific details is what gets their attention. Instead of simply saying premium ingredients, say what those great ingredients are. For example, “We use non-gmo organic wheat!” is going to make customers feel good about buying your product. Instead of just mentioning taste, remind the customer why it tastes amazing. “Our products taste great because they are infused with chocolate” associates good things with your product and therefore customers will be more likely to buy it.

Packaging that packs a punch. Think back to the shelf again. When your product is being compared to all those other brands, you obviously want yours to stand out. First impressions are a big deal for a reason. Whether or not a customer realizes it, they do judge a product on its packaging.

Having professionals design your packaging helps a ton because these people will know how to make your products stand out. Keep in mind that you want to avoid having a bland or overly complicated logo. Make sure that what you are selling catches the eye, but don’t go for the shock factor to do that. When customers look at your products, you want them want to associate it with good things.

The MAD House can help make your brand stand out in a crowd. If you are interested in working with a company that is known for being easy to work with, being creative, and caring about its clients, contact us.

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