MAD Contributor-Freak David Caissie is back this week with some strong feelings on branding.
We all know that strong branding significantly increases the overall value of a successful organization. But, how do we quantify that overall value? In other words, how does good branding create this value, and what are the reasons behind its significance? The following is a list of three reasons that strong branding is so important.
- It’s A Matter of Trust – Besides a really under appreciated Billy Joel song, a matter of trust is really what the relationship with your customer is all about. Strong branding is a very good way to establish that. Customers are far more likely to develop a relationship from a producer or service provider with a website that appears polished and displays professionalism. They don’t want to go to a website that loads slowly, navigates incorrectly, and appears cluttered or misdirected. This provokes a sense of anti-trust that will drive people away. Branding your product with neat layouts, functional navigation, well-placed banners, and articulate logos can go a long way in establishing very valuable customer trust.
- Do I Know You? – A carefully designed logo or an easily remembered banner, store design, or company image establishes brand recognition, which inspires repeat business and long-lasting client relationships. When designing such materials make sure to create a professional image, but also instill a sense of power around that image, so people associate your brand with strength and confidence.
- The Creation of Inspiration – Positive brand image will not only inspire your customers to purchase, but it will also inspire your employees to innovate. A well-designed logo or a corporate mission that reflects areas of social responsibility and strong work ethic will often give workers a reason to believe in your organization and show up for work with a greater sense of purpose.
“The MAD House” can help you build stronger brand image for your organization with a unique blend of creativity, design, and customer service. Please contact us today for more information.