You Cannot Do Without!
by MAD Contibutor-Freak Sylvia Cochran
If you have been thinking of spending a fin to hire your brother-in-law’s neighbor’s sister who took that art appreciation class last summer to dream up your logo or are contemplating the online design tools that let you drag and drop style elements into place, you may be asking for trouble. Using a professional designer for logo design is the only way to go if you want your company to wow its customers with a great look.
How much is Your Time Worth?
Let’s say you go the DIY route. How much is your time worth? Remember, you have to find images that you are allowed to use for commercial purposes. Next, you need to snoop around and make sure that your proposed logo is not infringing on anyone’s trademark. Finally, there is the design process. And then the redesign. Rinse and repeat. By the time you are done, you probably spent enough hours on the project that you could have paid a pro to do it for you.
Do You Know What I mean? Yes, We Do.
When you use a professional designer for logo design, you get more than that professional’s training and expertise. You get a working relationship with an expert who knows how to ferret out your corporate goals and culture and who then knows how to translate this knowledge into art. This is the guru who weaves magic to create a package with your logo that screams, “Buy me” to just the right crowd. It is the mad scientist who does not shy away from creating a bold logo that is as audacious as your brand’s intention. When you say, “you know what I mean,” this pro actually does.
Clearly, logo design is not something you entrust to an online drag and drop site. Contact us today to find out what The MAD House can do for you.