By MAD Contributor-Freak Aja Putney
A lot of research goes into picking someone who can help benefit your business. It is a personal decision based off of trust. There are also many factors to consider. Some important factors when considering an advertising or design team are:
- How long has this company been around? In other words, how many years of experience—if any—does this company have?
- What financial condition is this company in? Everything from the location of a company to the people they employ can speak volumes about their financial conditions. Basically, will they be around next week, next year, in ten years?
- Does this company even seem interested in me? Am I simply another customer to them? Is it only the money they seek? Am I valuable to them and do they treat me as such? Do they ask the right questions and are they trying to understand my business?
- Can they make my vision come to life? Essentially, can my ideas and goals for the company be transformed by their hard work and dedication? Can I trust them enough with my thoughts and ideas?
- Can I relate to these people? Will they be respectful of my culture, religion, likes, dislikes, and personality in general?
- Can I see them being a part of my success? If and when my business takes off, can I see myself thanking them for their help?
Other things to consider include the location of the advertising and design team. The world has grown smaller with internet and cellular communication. If you do not feel comfortable with telecommunication, you will need to search for local companies. Additionally, it is important to ponder whether or not you can see yourself in a long-term business relationship with this team. After all, the design and advertising business are subject to change at all times. Are you willing to be in contact with these people to keep updated on the new trends in the industry? Finally and perhaps the most important question to answer is the idea of whether or not your budget allows for an advertising or design team. Is your business able to accommodate an additional cost every year, month, or even week?
In conclusion, there are countless things to ponder before hiring an advertising or design firm. Even if a specific company does not require a contract-based relationship, you may want to ask yourself if this is a team you can work with for the long haul. If you are on the fence about hiring an ad and design firm, contact the Mad House today. We’ll be happy to talk it out with you!