What’s on the Outside Counts

Why Craft Beer Packaging Matters is a question that stumps many people. If the beer tastes great, why does the packaging matter? The truth is that packaging can offer huge benefits to a craft brewery. Every label on every beer acts as a mini-billboard for the business. It should be an accurate reflection of the company itself. This will go far in creating a buyer who cares about your company, and can dramatically increase repeat buyers and even create a following for your company. A humorous label design can draw in customers, and clever six can, and twelve can cartons can increase sales by encouraging customers to buy more at one time.

Brand recognition is an important component of selling. The packaging should be easily recognizable throughout the product line, and should demonstrate something about the product you are trying to sell. If your brewery is small and family owned, and that is how you want to be perceived, then your packaging should reflect that. If your company is about environmental integrity, why not show your customers through your branding? Unique packaging will not only help your customers feel more connected to your brewery, but will also allow your brewery to stand out in a crowd and build a bigger customer base.

Effective and creative branding also helps craft beers gain coveted shelf space in grocery stores and local bars. Restaurateurs and buyers love to see a company that is easily recognizable and that stands out in a crowd. People love a company with a good personality and branding that creates a visual representation of that personality. The talented team at The MAD House produces creative and wonderfully unique designs. We will work with you, as a partner, collaborating with you to create the perfect packaging family for your craft brewery.

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