The Importance of Branding for New Craft Breweries: Why Using a Branding Team Will Help Your Product Stand Out

Starting a new company with an excellent product is both exciting and rewarding, especially when those products are tasty craft brews that will delight the palates of the masses. With so many breweries popping up left and right, it’s easy for a new business to get lost in the shuffle without proper branding.

The importance of branding for new craft breweries cannot be understated. Your brand is the lifeblood of your company, and building a healthy one will ensure the long-term success of your business. Delegating funds to logo design, packaging, website design, and the like should be seen as necessary elements when planning a budget. Branding Magazine says it best; “Design is a strategic investment, not an expenditure.”


With the tight budget of a new business, investing in anything can feel like a strain on precious funds, but it’s been proven time and again that businesses with successful branding strategies experience higher profits than those without them. With our team at The MAD House, you’ll work with experienced professionals who will help you build your brand, create unique and effective designs, and have some fun while doing it.

What makes your brew stand out from the crowd? What are your business’s core values? What styles of art and design resonate with your brewery and express these attributes? Getting clear about what sets you apart, as well as the direction you want your company to take, are fundamental pieces to creating a brand with high impact and recognition, and one of the best ways to do this is by investing in branding.

Interested in getting started? Contact us here. Cheers!