Everybody knows that social media is the next big marketing tool, or perhaps has already taken over as the go-to tool for marketing departments. But don’t give up on traditional media just yet. While social media may be the new kid on the block, there are many reasons why it won’t depose traditional media for a while. Here’s why.
Families Don’t Use Social Media
Most often, advertising on social media platforms will only reach one set of eyes each time the content is delivered. This is because, for as social as social media sounds, people are usually alone when they use it. True, they’ll share stuff they like. But chances are, putting ads in traditional settings means multiple people will be listening or watching when your ad comes on. This can lead to conversation about a product or service that can lead to more sales as opposed to someone who is scrolling through their news feed. You remember conversing in person with one another, right?
You Can Be More Creative
Many times on social media, a large amount of hard work (i.e.time) can go into creating a social media campaign. Most of this work, however, doesn’t go towards the creative aspect of the campaign, but rather towards fitting all the content a business needs onto a minuscule screen. Larger screens (on TV) and more ad time (radio) allows for marketers to push their product without seeming so pushy.
Reach More Engaged Audiences
Aside from different demographics, most people are more engaged when dealing with traditional media. Whether it be reading a newspaper, watching TV, or listening to the radio, there is a greater chance that people will be not be distracted by other content such as notifications, text messages, or other apps vying for attention. When your ad is front and center, people are more likely to remember your name.
If you’re interested in traditional media and how it can benefit your business, contact us and we will set you on the path to marketing success.