From Deep River into The MAD House


We’re happy to announce Deep River Brewing Company in Clayton, North Carolina has chosen The MAD House to design cans for a number of their beers. Here is a press release from the brewery:



“On the eve of our 1 year anniversary Deep River is taking a BIG step in making our beer much more accessible to all craft beer lovers. How you say? We will be canning our beers starting April 15th!

Back in December, the company purchased a brand new canning line that will enable us to package our beers into 16 ounce cans. We are excited to take this step because that means you can have Deep River beers at the beach, golf courses, pool, and everywhere you can imagine!! Plus we have been picked up by Harris Teeter grocery stores and will expand our presence at Whole Foods Markets and local bottle shops.

Be on the lookout for launch parties around the Triangle and be sure to ask your local retailer for Deep River beers!!”

Here are the first three you should see soon. More will follow.


We called upon Visiting Design Freak Robert Lin to help translate the owners’ ideas into aluminum art. Drawing heavily on the active outdoor lifestyle of the owners and many of the brewery’s fans, Robert created a basic template with interchangeable elements to represent the different beers. Seasonal and one-off releases will have their own unique look.

Also under way are designs for the brewery’s delivery vehicles and a special anniversary logo. Look for the cans to hit the shelves in the Clayton/Raleigh area in the next few weeks.


Package design perplexations (Is that a word)? Anyway, contemplating package design but just too busy brewing to give cans, bottles, milk trucks a second thought? Let us help. Holler at us today!