Intuition Ale Works called upon The MAD House recently to morph our can designs for their three flagship brands to fit labels for 22oz bomber bottles. Visiting MAD Design-Freak, Derrit Derouen, took the original can designs, pulled the elements apart, and rebuilt the brand puzzle on a label.
Intuition expects to begin selling these special bombers only at the home field of the Jacksonville Jaguars, EverBank Field, beginning this football season. Look for them at special kiosks on game days. IAW beers in bombers are I-10 West Coast IPA, People’s Pale Ale, and Jon Boat Coastal Ale. Not to worry, there will not be glass bottles breaking around the stadium. Vendors will pour the craftbeer into big plastic cups.
Here’s a quick look at what they’ll look like.
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