As 2013 comes to a screeching halt, and 2014, itching to take off, is in the staging lane doing smokey burnouts, I’m going to take a quick look in the rearview mirror.
Since we started up this quirky little asylum of creativity sixteen years ago, I’m blessed to have met and worked with so many cool, talented, smart and forward thinking folks. I am referring to our clients, but also the creative savants here who do the heavy lifting and bring our clients’ brands to life.
What has been so rewarding are the relationships we’ve built, and the lasting friendships that have developed. Now, not every client who enters The MAD House will stay for life. There are some who just needed some quick therapy. Others, perhaps, were not in their businesses for the long haul, or didn’t have the resources to continue, or maybe they just needed a little jump start of creative goodness to get them rolling. But there is a core group of like-minded companies who have remained in the institution and continue to draw upon our healing creative methods and soothing branding salves.
Likewise, the MAD creative tribe has some who are nomadic, preferring to roam, but readily available when called upon. And there is our core quiver of creativity. The designers, art directors, writers, conceptual thinkers, branding pros, internet wizards, sound designers, photographers and video production experts to whom we turn time after time. This group of talented and unique individuals all get The MAD House brand. They subscribe to it. They live it. And when I put them together on a client’s project, delicious magic happens.
Some of the companies we work with are large, some are not, but they all fit into a set of criteria we have developed over the years. There is a mutual admiration thing going on. We dig what they do, and they dig what we do. It’s not your typical account-vendor relationship. We all feel like partners, pushing one another to do and be our best. I think that understanding, that we are here to help them be successful, is what keeps us close.
So, I’m thankful for the awesome work we had the opportunity to do this past year. We helped a small Colorado bank spread their happy attitude and make loans. We helped a Texas rock quarry and architectural cut stone business show off some of their amazing and prestigious handiwork. We helped a local home remodeling and maintenance business tell their story so people could understand what services they provide, and not be afraid to pull the trigger on that remodel project. We helped a couple of start-up craft breweries in a couple of states discover and express their visual brands. And those are just a few.
Going into ’14, I’m grateful to have projects for three more craft breweries (in three more states) in the House, our friendly bank will be doing more friendly things for Coloradans, more people will learn about architectural cut stone, Austin home-owners will see more reasons why now is a great time to remodel, a local beer distributor will be looking pretty swank in their delivery vehicle and who knows what else.
So, rolling into 2014, we’re just going to climb in, strap ourselves securely in the driver’s seat, and punch it! Hope to see you there.