About five years ago, local building contractor and general handy guy Steve Martin came to The MAD House with an idea for a company he was starting. Steve had been around the home building industry for years and had recently sold his builders supply business. Now, Steve is the guy in the neighborhood who everyone would call to help them fix something. If he didn’t know how to do it himself, he knew a number of folks he could call who did. He started to see a trend while out doing repairs or showing someone how to fix something: If there had been regular maintenance checks, many of the things he was having to replace or do major repairs to, would not have been in such bad shape and would have lasted years longer.
Never one to sit still for long, Steve cooked up an idea for a business. A home check-up business where homeowners would sign up for regular quarterly check-ups, much like pest control services. With regular maintenance, peoples’ homes would be in much better shape. He created a 98-point checklist that he could go through with the homeowner. Then, they would sit down and map out a plan of what to fix (if anything), and when. Austin House Calls was born.
The MAD House created a logo, web site, forms, signs and everything a new business needs, and Steve was on his way.
Fast forward –Five years later, the business was still cranking along, but he was finding that the business was morphing away from home maintenance to home remodeling. People were buying homes in established Austin neighborhoods like Northwest Hills – Homes that were built in (and many which hadn’t been remodeled since) the late 1960s through the mid-1970s. These families liked the location, the schools, the lot sizes, and the neighbors, but the homes needed updating inside and out. Some needed to be opened up with higher ceilings and wider walk throughs, others needed an extra room, or even a second story, and most all needed updated kitchens and bathrooms.
And Homes by Austin House Calls was born. And another call to The MAD House. Seems the old web site did a great job explaining the home maintenance and repair business, but didn’t really cover the new focus. We opted to change the site look somewhat, cleaning it up, adding pertinent information, and making it simple to navigate. Add a little social media in the form of a blog, Facebook and Pinterest and traffic is flowing to the web site.
The social media is picking up followers daily. The web site hits increase weekly. The client is happy that his mission is clear. Another successful remodel in the books.
So, is your brand ready for a remodel. Let’s talk.