Financial Communications Society recognizes Bank of the San Juans and The MAD House for excellence in financial services business to consumer print advertising with a Gold Trophy.
The MAD House Nabs Gold
More than 30 financial marketers were honored at the 18th Annual FCS Portfolio Awards during the gala event on Wednesday, May 16th. Held for fourth consecutive year at Terminal 5, one of New York City’s premier concert venues, the Portfolio Awards is produced by the Financial Communications Society (FCS) to recognize excellence in financial advertising, collateral, digital media, public relations, and return on investment. The marketing and communications work honored was executed during the 2011 calendar year.
Bank of the San Juans (Durango, CO) was honored for its “Happy, Friendly, Love-Fest” print advertising campaign created by its long-standing agency, The MAD House (Austin, TX). Of all of the print campaign entries, the judges felt the Bank of the San Juans campaign was the only one deserving an award – and it took the top award in the category.
“We are so lucky to be able to do this kind of work for such a great little bank”, said Larry McIntosh, “Warden” of The MAD House. “Ours is one of the most trusting business relationships I’ve ever been involved with, and that relationship allows us to deliver the very best for them year after year. This time, we had a strong print campaign and decided to see how it would stand up against the larger financial institutions and their big agencies. This is our third year to enter a single category and our third year bringing home a trophy. That says a lot for Creative Director Steve Chandler and the other MAD Freaks who contributed so much to developing the bank’s image over the years.”
Trophies are awarded based on the highest average scores of the FCS Portfolio Awards judging panel, which consisted of 21 senior executives from financial firms and communications agencies. (For a list of 2012 judges, click here.)
The FCS Portfolio Awards Gala, considered the largest and most prestigious annual gathering of financial marketers in the world, attracted nearly 450 guests from the advertising, PR, media, design, and financial industries. This year’s awards were presented by Paul Alexander, SVP/Communications, Liberty Mutual Insurance; Jim Speros, CMO, Fidelity Investments; and Marty Willis, CMO, OppenheimerFunds.
The FCS Portfolio Awards Gala Committee was chaired by Dave Briggs, Newspaper National Network; Elizabeth Brooks, The Wall Street Journal, and John Derbick, MetLife. This year’s event was sponsored by more than a dozen major media firms, including The Wall Street Journal, CNBC, Bloomberg, The Economist, and Investor’s Business Daily/investors.com.
Following a cocktail reception, sponsored by The Financial Times, and a buffet dinner sponsored by Forbes, FCS President Kevin Windorf welcomed the audience with a satirical music video called “I Want A Gold.” To view the video, click here.
The annual FCS Portfolio Awards gala serves as a significant fundraising event for the FCS, which supports three children’s charities. During the gala, the FCS presented a check for $150,000 to be shared equally by Hope & Heroes Children’s Cancer Fund, the Make A Wish Foundation of Vermont, and Downey Side Adoption Agency. The funds are raised primarily during the FCS’s annual charity ski weekend at the Stowe Mountain Resort. Representatives from the charities and the Resort were welcomed onstage for the check presentation by the co-chairs for the FCS Race for Kids: Tim Hart of the FT and VP of the FCS Board; and Ahmed Yearwood of Y INTERACT and Digital Media Officer of the FCS Board. Since the FCS became the title sponsor of the Race for Kids, the FCS has donated more than $1.65MM to these three charities.
This year’s Awards competition included nearly 300 entries, with Gold, Silver and Bronze trophies awarded to ROI, Public Relations, Collateral, Web Sites, and Advertising in print, television, out-of-home, direct mail, interactive and multimedia categories. Winning entries were received from financial services providers, including investment firms, credit card companies, investment banks, brokerages and exchanges, insurance companies, mutual funds, ETFs, hedge funds, accounting firms, clearing corporations and commercial banks.
Bank of the San Juans is a division of Glacier Bank.
You can see more of The MAD House’s work for Bank of the San Juans HERE.
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