The MAD House is happy to welcome Hops & Grain Brewing to our family of clients. Hops & Grain is the latest addition to the growing Austin brewery scene. The MAD House crew will be assisting Hops & Grain in can and package design, along with putting a look and feel on their other branded items like tap handles, coasters and swag.
We’ll also be helping out with package design for other Hops & Grain products like Brew Biscuits dog treats.
The brewery has signed a lease in East Austin and has ordered their brewing equipment. We expect them to be brewing by the end of December!
The mission behind the brewery is near and dear to the folks here at The MAD House. Hops & Grain is all about sustainability.
From their site:
“Hand-crafted beer in cans!
Hops and Grain Brewery is a microbrewery located in Austin, TX.
The mission of our brewery is to promote environmental sustainability and build an appreciation for craft beer by involving ourselves in the community and creating an experience around the consumption of our craft product. With two flagship beers, we plan to provide wonderfully complex and hoppy beers to the thirsty people of the Texas Hill Country. All of our beers will be available in 12 oz. cans and on tap at many of the local purveyors of craft beer.
We take great pride in our craft and strive to lessen our carbon footprint in every part of our business. After all, good planets are hard to find!
Hops and Grain is a collaboration of two distinct arts, brewing craft beer and baking tasty dog treats. The largest ingredient in our craft beer recipes is malted barley. In order to create our beer these special grains must be steeped to convert the starches into fermentable sugar. A sweet, sugary liquid is then extracted from the grains and this “wort” will make up the backbone of our craft ales. Although the sugars have been removed there still remains a large portion of protein leaving the perfect ingredient for dog treats!
Rather than throw these grains away, we combine them with a few other savory ingredients and bake them to perfection! We only use the finest ingredients and we deliver them to you in re-sealable rice pager packaging. Throughout production and packaging we monitor our impact very closely. We feel that by re-using these grains to create a product for our dogs and package them using sustainable materials, we are doing our part to keep our craft sustainable.
Brew Biscuits are not meant to be used as a major food source and we at Hops and Grain recommend giving them only when your best canine friend is doing something Awesome!
Suzy, the resident Golden Retriever, tastes and approves all of our Brew Biscuits before they head out the door. We wouldn’t sell anything to you that we don’t feed our own!
Next time you are enjoying a craft brewed Hops and Grain Ale you can rest assured that you are supporting Sustainability by supporting Hops and Grain Brewing.”
Welcome aboard to Hops & Grain. Beer lovers, keep an eye out for H&G tastings around Austin between now and the official opening date. H&G swag will be available at the brewery once operations begin and very soon at Austin Home Brew Supply. The H&G Brew Biscuits can be found at Bark n Purr now, and hopefully at other pet supply stores in the near future.